About Lax All Stars

Lacrosse blogs, news, gear and opinion powered by passionate lax players and fans. Grow The Game!

Overview

LaxAllStars.com is the largest independent content source dedicated to the sport of lacrosse. Our 12+ blogs and thousands of followers across social media form one of the strongest lacrosse communities on the web. All together, we’re on one undeniable mission to Grow The Game.

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What People Are Saying About Us

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Our Mission

Lacrosse All Stars was founded with just three words in mind: GROW THE GAME. Our mission, since day one, has been and always will be to do just that by providing a true lacrosse experience to our readers. We GTG by having FUN, staying true to our roots, and living the lacrosse lifestyle everyday. Do you?

Our Story

LaxAllStars.com started as a passion project; a beloved hobby with no deadlines or restraints. The game officially kicked off on July 4th, 2008, when founders Jeff Brunelle and Ryan Craven launched their own unique idea of a lacrosse blog using a standard free blogging service. With the goal of using the blog to Grow The Game, the two intended to write about anything and everything that pushed readers, non-lacrosse fans and lacrosse fans alike, into the “lacrosse state of mind”.

Soon after the launch, the two founders realized that they were onto something. As digital media professionals in the Big Apple, they were constantly learning new skills they could immediately apply to the project. The website became a daily testing ground – a creative outlet for building community and cultivating a new form of lacrosse brand – and the unique quality content began to flow.

The later into the night the two founders worked, the further they developed their vision for building a lacrosse media company for the next generation. They also began looking for partners – quality, experienced individuals who shared a similar vision and passion for the game.

By January 2010, a company was formed and by May 2010, Jeff and a new partner, Connor Wilson, had both quit their day jobs to chase the dream. Since then, Lacrosse All Stars has been completely focused on delivering an unparalleled online experience to lacrosse enthusiasts from every hotbed to every remote corner of the world. Thanks to its unique content, community, and relationship with readers, the company’s website, LaxAllStars.com, has quickly become the most trafficked independent lacrosse content source on the internet in just 24 short months.

Still in its infancy and just slightly touching on its founders’ total vision, LaxAllStars.com still has a long way to go, and will continue to push the envelope of modern media.

Editorial Philosophy

The lacrosse community has a long history of “making it happen”, even when the environment has been less than hospitable. People start teams, teach others in their area and grow the game every single day. This happens in the pros and at the collegiate level, and it also happens amongst high schools in Louisiana and kids in Kentucky. The traditional media can never fully capture this movement, because there is just too much going on.

LaxAllStars.com enables the people who know the game best to cover it themselves and freely promote the sport they love. We don’t publish boring press releases from companies or PR guys, and we’re not interested in dry reports. We publish impassioned articles on the game, and any subject is fair territory. We have high expectations for our contributors and bloggers, and we don’t interfere too much with their writing because the voice of the community should not be stifled. In fact, we ask our writers to probe deeper, and go further, so that the closest thing to the truth can be presented.

We believe in honesty, cooperation and giving back. It’s what has gotten us to the point we’re at, and it’s a core part of our mission that will lead us into the future.

The lacrosse world deserves the best coverage it can possibly get, and we work hard to help provide it. “For Players, By Players” it’s not just a motto to us.

Partners & Advertisers

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OUR ORIGINAL ABOUT PAGE…

“LacrosseAllStars.com was originally created in a basement by the usual suspects; two washed up MCLA lacrosse players with something to prove. Our characters, Striding Man and Mr. Blue Sky, met in college and shared a dream for total digital domination. No office required. There was a small room in the basement of their house with red dirt walls and floor, crickets everywhere, and that’s where they started trying to create the self-described world’s largest search engine while running their own catering business. Needless to say, they spread themselves thin and ultimately realized that their Harvard tuition bill was costing too much. So, the duo did what any brilliant students of the game would do, they went rogue.

What happened next is perplexing. All I know is that these two good-for-nothin’ dudes built prototypes of what would become the first ever LacrosseAllStars T-800. They launched on a free blogging service created by some dude and suddenly started getting tons of traffic because of Pulitzer Prize winning stories on Delonte West, Baby Mangino and the notorious Snuggie. Next thing you know, these guys start emailing their brilliant buddies and bribing them to come on board. The vig on this action? A chance to grow the sport of lacrosse and completely change the way fans contemplate lacrosse-ology and interpret laxical data. Listen friend-o, all I’m telling you is these two schmucks recruited the best and brightest to join their cause and somehow created the best damn lacrosse blog on the internet. End of story.”