I agree with you 100% that it benefits the schools greatly. If Georgia can continue to get new, cool uniforms, we could see them rise again pretty quickly I think. Maybe they were the only SEC team willing to take that risk?
Oregon basically IS NikeU, so when Nike promotes Oregon, they promote Nike. It’s hand in hand in my opinion.
Warrior also went heavy with Denver b/c Morrow knows Tierney. That relationship is old and in stone.
In the end, I think it boils down to companies getting a great billboard, Universities elevating their stature, and kids getting treated like pros but not getting paid. It’s cheaper than endorsing an entire league, and I don’t really have a problem with it. But it’s an advertising push, clear and simple at some level. These are top level companies pouring resources into their developing technologies and design schemes, and the college ranks are the perfect place to try them out.
Cuse got the Volt treatment from Nike, and they weren’t just being nice or helping Cuse. They were helping Nike.
Again I don’t really have a problem with any of this, but I do think it’s happening. And worth discussing. So I really appreciate you taking the time out to discuss it with me!
Also appreciate that you think the smaller company model is a working idea… would love to hear more how you think that could be better implimented. Thanks again!]]>
I think companies do it to promote schools more than themselves. Why would Warrior choose Denver? Because they are an up and coming lacrosse school so giving them special treatment results in more attention raising their status. Look at Oregon even for this, they were an awful football team for years but since Nike went over the top with their equipment they have become a dominant team and everyone talks about them.
So yes maybe they do it but I would focus on what you say at the end, that is a great way for a small company to be able to showcase their full line of options. That is where I think you have a valid point and a great suggestion to smaller companies looking to get that foot in the doorway.]]>
But isn’t it at least possible these guys are “good guy” alumni, who ALSO want a team to test out their newest, coolest stuff and use as a billboard to get a ton of attention? I agree it’s a nice move by alums, but both Nike and UA definitely benefit from the agreement. Just like Warrior does with Denver. And Pro teams wouldn’t go for it, otherwise they might be ridiculed like the Seahawks were when they wore neon green jerseys. You can get away with it in college.
Then, when you look at schools like TCU/Georgia and others who get similar treatment, it becomes even less believable that they are ONLY doing it for their schools b/c they are just nice guys. It’s a business decision at some level. Just my $.02!]]>
What I think it is, is that the Nike founder went to Oregon and they’re based in Oregon. Therefore it makes sense to spoil their school…that’s what alumni do right? Same with Maryland and UA, the founder went there so why not give to them the most/best. Oregon has a great football school, Maryland=not so much, mediocre really. If UA wanted to choose a school to spotlight Auburn would be a better choice since they did win a National Title recently or even South Carolina. Both are better than Maryland; need to be in the top 25, c’mon.
I do agree though that a small company should focus on one school in order to become larger as a whole, but these big companies don’t need to worry about that. They already have their foot in any doorway they want and are just generous alumni.]]>