Truth be told, most lacrosse people spend a decent amount of time going back and forth about what needs to be changed about the sport, and what needs to happen for it to become mainstream, among other topics. And I am not exempt from that crowd. Hopefully, my actions will speak louder than my words in the near future, but for now you get some more words!
With that being said, I want to give a shout out to the Toronto Rock and their continued efforts on setting a high benchmark for pro lacrosse. Having my TV on in the background, I quickly ran over as I hear “lacrosse” yet again. This time around it’s a commercial. Sure enough, on TSN2 the Toronto Rock are advertising their first home game of the 2012 NLL season on January 8th. Not only is this great to see, but it is also a top quality commercial. I was so ecstatic I posted this tweet:
Short, sweet, and to the point; it encompasses everything a lacrosse game is.
Not only is this amazing to see; quality NLL ownership going the distance (hats off to Jamie Dawick), but the commercial is leaps-and-bounds better than the Toronto Blue Jays embarrassment of a commercial last season.
Toronto Blue Jays Commercial
This actually hurts my soul to watch… Wow, boring.