Last weekend, Lebron James sat down for an interview with 60 Minutes and talked about his childhood, his NBA career, and his ambitious outlook on the future. Can he really become the first billion dollar athlete? What are the consequences of turning an athlete into a brand and how do we ensure that lacrosse stays true to its roots?
Watch the ’60 Minutes’ peice and you can almost see the aura of confidence that oozes out of Lebron James. This is a 24 year old who was picked as “The Chosen One” by Sports Illustrated before he could even vote and has lived up to the hype in every way possible. Beyond success on the hardwood, Lebron has set his sights on becoming the first billionaire athlete. “LBJ23” or “King James: The Brand” wants to conquer more than just sports but clothing (see Nike), media (see his stint on SNL), and finance (catch Lebron on the cover of Fortune).
Sports Business… Well, Business…
Wanna Be Like Mike
Tiger has also been portrayed as detached and not politically minded (although that might be starting to change with his involvement in President Obama’s inauguration).
As Lebron “the basketball player” evolves into Lebron “the media empire” you have to assume he will shy away from potentially controversial subjects that might hurt his earning potential. For examples of athletes that spurned the money route for a more political one, see Jim Brown and Muhummad Ali. They are leaders in every sense of the word and understood that there are other ambitions beyond becoming the first billionaire athlete. Ali and Brown are athletes who used their platform to make a difference outside of their personal bank accounts. I could write ad-nauseum about the incredible accomplishments and cultural relevance of each man (and reserve the right to in the future). Go read up on them if you don’t know what I’m talking about. Plus, did I mention that Jim Brown played lacrosse at Syracuse? The guy is a stud.
Keeping A Sense Of Community In Sports Business Is Important
As the popularity and salary for lacrosse players continues to rise, will they stay grounded? Probably not. But for me, a main reason I feel so passionate about lacrosse comes from the grassroots mentality of the game. The lack of big money also makes players more likely to travel the country picking up some extra cash doing camps and teaching younger players. I’ve coached and attended summer lacrosse camps for so long that I’ve lost count of the lacrosse god’s that I’ve met in person. To name drop a few I’ve hung out with; Gary Gait, Ryan Powell, John Zulberti (a lot), Ryan and Casey Powell, D.J. Driscoll, Lorne Smith, and many, many more. Each one spent time with me out in a field during the hot summer teaching basics to young kids.
Don’t get me wrong, it’s must-see-TV every time Lebron, MJ, or Tiger are competing. I’m the guy who watched highlights of Nicklaus’ classic 1986 Masters comeback just because I needed a fix before Tiger returns to Augusta National this week. I also own a worn out tape of Michael Jordan’s “Come Fly With Me” video that still gives me goose bumps to this day. But I’m ok if lacrosse never reaches the big money status of the NFL and NBA.
Those brand name athletes live up in a stratosphere of talent, athleticism, and success that 99.9% of us could only dream of. We are all justifiably in awe of our big time sports legends but it’s important to also appreciate life among mere mortals. Lacrosse is a game that is down to earth rather than up in the clouds. Sometimes I think we should all take a step back and appreciate the view.