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Lacrosse All Stars and Why We’re Here

0 - Published August 19, 2013 by in LAS Insider

Five years ago, I started Lacrosse All Stars with my best friend from college. We did not know what we were doing.

We decided to build a lacrosse blog because we couldn’t find any out there that fulfilled our needs. Frankly, we were bored and feeling way too much nostalgia for college lacrosse, having just graduated from Oregon ourselves only a few months before.

One blog post led to another, and over the course of eighteen months or so, we went from having an audience of friends and family to reaching more than 30,000 like-minded lacrosse fans per month. We literally went from being able to name each dot on the Google Analytics geography report to having no idea who each one represented, or even why those people were listening to us.

Slowly but surely, the unintentional groundswell that we were creating inspired me to start thinking of Lacrosse All Stars as a vehicle for change, and somewhat selfishly, a welcome excuse for me to live my life the way I’d always envisioned. With my education in business and background in sports media, I felt confident enough in myself to pursue LAS, and eventually, I believe that confidence (some would call it faith) led me down the right path to moving back to Boise and working on LAS full-time. But it wasn’t without a lot of heartache and several unexpected challenges…

When I decided to make Lacrosse All Stars my life’s pursuit, I left the love of my life in New York City. Lucky for me, she followed to Boise a while later. Still, in retrospect I can not believe I made the decision without knowing if the girl I’m marrying this October was going to be there or not. That was stupid, and now I’m beyond thankful the stars aligned the way that they did.

And then there was the challenge and heartache of having to turn LAS into a real company. When you take a risk like starting your own business, whether it is the company’s goal or not, your top priority has to be building the bottom line. I had never been someone who looked at things from a business mindset first and a creative second. For me, it had always been the other way around (and there’s probably some proof in the pudding). But like most of us with an entrepreneurial spirit, I also constantly daydreamed about what life would look like if I ever had the opportunity to put my passion first.

Suddenly, I’d moved home to where my life all started. I was the CEO and Founder of my own company, and of course I was living with my parents. Did I mention I was the only employee too? Not for long, though, Connor soon quit his job and joined me. Looking back on that first year that I spent on the LAS grind, I have so many fond memories of that time. I worked the hardest I’d ever worked in my life (who are we kidding? I’m still working that hard.). While it was insanely stressful, I still enjoyed every minute. Not to mention I learned a lot.

Fast forward 2 more years and we’re to present time. 400,000 people come to LaxAllStars.com every month!

Since that first year, my hard work and determination has never sweltered. Not because I’ve stood tall and only made right decisions (because trust me, there have been a few terrible ones!), but because the team I’ve been blessed to have around me has inspired me to adapt, learn, and grow.

Thanks to key players like Connor Wilson and Krieg Shaw, we’ve been able to move LAS forward rapidly over the past 24 months and do some amazing things for the sport. Our involvement in lacrosse has led to many unique opportunities for each of us and many others involved within our organization. We have traveled the world, met incredible people, and learned more than we ever thought possible about the spirit of the game.

Our knowledge and experiences have driven us to aim high for the future of Lacrosse All Stars. While we have spent hours upon hours building our website, we understand and value the truth that what we’ve built is not good enough. Not a moment goes by in which we’ve settled and don’t think we can do more.

Eighteen tireless months of research shows that offering paid memberships for our loyal readers is the way LAS should go. So now we’re going to try it, and in typical Lacrosse All Stars fashion, we’re going to shoot for the stars. We’ve put together a real team of talented and passionate lacrosse enthusiasts who are dedicated to making it stick, and we’ve even brought Ryan Powell in to help direct the show.

Starting this week at LaxAllStars.com, readers can choose from two types of paid memberships in addition to our ordinary free one. Paying members receive limited edition gear, exclusive access to rich media, and never-before-seen MVP content. The LAS Team is 100% focused on producing groundbreaking lacrosse content and creating positive social change.

Thanks for your time and attention to this post. But more so, thank you for your support over the years. If you’re reading this now, that means you’ve played a key role in our company’s early growth and we could never be more grateful. Please don’t hesitate to reach out to me if there is ever anything that I can do for you.

I think there’s a bright future ahead for the fastest game on two feet.

#StringItForward & #GrowTheGame. That’s what we’re here to do.

Jeff Brunelle
Lacrosse All Stars
CEO, Founder
Email: jeff@laxallstars.com
Phone: 208.863.8665

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