Yesterday, Maverik Lacrosse (an LAS sponsor) announced the release of its first ever line of women’s equipment and apparel. Development of the new product line was led by former Northwestern standout Aly Josephs who is now the Category Manager for Maverik Women’s Lacrosse.
“It was crucial for us to incorporate components of the Maverik men’s brand into our messaging and brand voice, while acknowledging the social and competitive nature of women’s lacrosse. Our entrance into the women’s market exemplifies our dedication to the female athletes and their own commitment to their sport.”
– Aly Josephs, Category Manager
Following it’s integration with Cascade Lacrosse, which was purchased by Maverik’s parent company last year, it’s no surprise that Maverik is entering the women’s lacrosse market. The new line of equipment complements Cascade’s offering of protective eyewear for the women’s game, enabling the creation of the Twist Beginner Package, which includes everything a girl needs to start playing lacrosse.
For more information and a closer look at the new women’s line from Maverik, visit MaverikLacrosse.com/womens. Players and fans can also connect with the women’s brand directly via Twitter, Instagram, and Facebook.