MetroLacrosse Creates The Best Lacrosse Promo Video Ever

metrolacrosse nonprofit lacrosse organization

MetroLacrosse is a non-profit organization that promotes positive youth development and access to educational opportunities through the sport of lacrosse. The program serves more than 700 young people in Boston, Brockton, Chelsea and Lawrence and is the largest urban lacrosse and education program in the country.

PRACTICE BEING GREAT EVERY DAY. Those are five words to live by if you ask me. Five words every young lacrosse player should hear.

With its newest promo video, MetroLacrosse spells the words out clearly and brings a sense of purity to the sport that I’d almost forgotten existed. The upbeat music, the inclusion of both boy’s and girl’s lacrosse and the fantastic film editing combine to make this lacrosse video one for the ages. It successfully celebrates our sport to the fullest without any frills or marketing gimmicks. There is no catch, just a push to get involved. Plus it makes lacrosse look fun!

metrolacrosse nonprofit lacrosse organization

On behalf of everyone here at Lax All Stars, congratulations to MetroLacrosse for successfully growing the game!

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Jeff Brunelle
Founder of Lacrosse All Stars. A West Coast native and product of the MCLA, I moved back East after college where I truly fell in love with the game. I've dedicated my career to LaxAllStars since 2010, and I wouldn't have it any other way. I now live in my hometown of Boise, Idaho, with my wife Zoë, two dogs, and a baby girl expected to arrive around Championship Weekend this May. I'm a technologist at heart, I'm not into snow or the month of January, and one time I kind of stole a football from Gary Gait. Life is crazy busy, but it's worth it when you get to immerse yourself in the medicine of lacrosse every day. We are on a mission to Grow The Game® on a global scale by empowering storytelling by players, for players, and bridging the gap between lacrosse and the mainstream.


  1. Thank you for your support!  This video was created at MetroLacrosse’s annual SummerBounce overnight camp in New Hampshire.  200 youth and teens from 9 cities/regions around the country — Baltimore, Boston/Chelsea, Dallas, Denver, Long Island, New York City, Minneapolis, San Francisco and Washington, DC — attended the 2011 camp. Independent non-profit organizations and schools in each of these cities work hard with the kids in the video all year.  If you’re inspired by this video, I encourage you do do three things:  1.) find the local urban or non-traditional lacrosse program in your city or region and get involved; 2.) if you’re so moved, make a donation to MetroLacrosse through our website at so that we can make it possible for more kids to come to SummerBounce in 2012; 3.) attend the MetroLacrosse Urban Lacrosse Summit to connect with others who are interested in growing the game among non-traditional lacrosse populations.  It’s Thursday, Jan. 12th in Philadelphia, PA at the Wells Fargo Center (more info on the MetroLacrosse website).

    Finally, credit goes entirely to the very talented Brett Karley for making this video!