Last night Paul Rabil tweeted a link to the newest ESPN SportsCenter commercial. Not only is lacrosse featured in the video, but Rabil himself appears twice.
The video was released on ESPN’s YouTube page yesterday, and as of 12:30 AM Eastern Time this morning, the video already had over 5000 views. UPDATE: As of 4:00 PM EDT, the video had just under 30,000 views! I haven’t seen it on TV yet, but I assume it will play on air as well.
The inclusion of lacrosse in the video seems 100% logical for ESPN based on recent indications, including the announcement that they will air 60 games from the 2014 World Championships in Denver. This commercial will give lacrosse even more exposure, and hopefully will help #GrowTheGame.