In what may be the most significant inner-industry transaction of our time, Lacrosse Unlimited finalized its acquisition of Adrenaline’s retail division, commonly known as South Swell Sports, at the end of September for an undisclosed sum. Jeff Brunelle dives into the details…
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What follows is an unfiltered interview between Jeff Brunelle, CEO and Founder of Lacrosse All Stars, and Parker Anger, VP of Apparel & Branding at Adrenaline, about the growth of the brand and its remarkably popular Adrenaline lacrosse socks.
When STX signed on to be an equipment sponsor for Major League Lacrosse, we KNEW that more moves were coming. It just made sense, and now only two days later, we have confirmation that the professional lacrosse world is changing… and for the better.