The Making Of…MCLA The Lax Mag


MCLA Lax Mag January 2010 Virginia Tech

The guys over at The Lax Mag (a content partner of LAS) put together a pretty sweet vid to give you a peek at what it’s like to design a magazine. The video walks us through the creation of the cover for the January 2010 issue, which ships out to subscribers soon.

Looks like a grueling effort to us, but a creative one at that! Most of all, we think Agent Ogden, the man working his magic in the video, has a fitting name. Here’s his secret:

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Jeff Brunelle
Founder of Lacrosse All Stars. A West Coast native and product of the MCLA, I moved back East after college where I truly fell in love with the game. I've dedicated my career to LaxAllStars since 2010, and I wouldn't have it any other way. I now live in my hometown of Boise, Idaho, with my wife Zoë, two dogs, and a baby girl expected to arrive around Championship Weekend this May. I'm a technologist at heart, I'm not into snow or the month of January, and one time I kind of stole a football from Gary Gait. Life is crazy busy, but it's worth it when you get to immerse yourself in the medicine of lacrosse every day. We are on a mission to Grow The Game® on a global scale by empowering storytelling by players, for players, and bridging the gap between lacrosse and the mainstream.


          • Thanks dude. What happens if David Rhymers ends up as defensive player of the year? Do the lax mag guys look like geniuses? Does 412 eat his words?

          • It's not the magazine's job to make sure everyone has a fair shake. Yes they
            want to promote the game which will increase their revenue streams but why
            put a Virginia Tech kid on the cover like he's Kobe? It contributes to the
            “every kid gets an award” mentality of our generation and this magazine.

          • Not to make sure everyone has a fair shake. It's about informing, intriguing, and entertaining. It's way more entertaining when you have someone recognizable on the cover. Someone like Connor Martin would be golden because he's the main character of a story everyone will want to follow this year.

            Great vid. Nice job, LAS.

          • So Martin on every cover? What about Feb, Mar, etc?

            Who is to say I don't want to be informed, intrigued and entertained by an article about VT?

          • Touché, Marc.

            You're absolutely right that the article on VT can pique your — and many other laxers' — interest. And I'm definitely not one to say what is and is not a cover worthy story. However, I'll still echo 412 Lax's statement that there are not that many recognizable MCLA players and that they should have chosen one of them for the preview issue… something that ties last year to this year.

          • conbrochill was on a cover last year, he's old news.

            i bet you guys are the same ones that cried foul when tiger and michael jordan got their first cover of sports illustrated instead of jack nicklaus or larry bird. this is how new people become recognizable.

            maybe put gait on the next cover, you know, just cause he's recognizable.

  1. VT was 14-4 overall, 4-0 in their division last year and held their own against Simon Fraser in the Tourny. The cover (and article in the mag) is exactly the coverage I want about a team that could make a solid run for the title in 2010. It's not like the last team in the league made the cover!

    I'd say they deserve the press.