The Making Of…MCLA The Lax Mag

MCLA Lax Mag January 2010 Virginia Tech

The guys over at The Lax Mag (a content partner of LAS) put together a pretty sweet vid to give you a peek at what it’s like to design a magazine. The video walks us through the creation of the cover for the January 2010 issue, which ships out to subscribers soon.

Looks like a grueling effort to us, but a creative one at that! Most of all, we think Agent Ogden, the man working his magic in the video, has a fitting name. Here’s his secret:

Got a question or news tip? Want your team covered?
Email the author of this post at [email protected]

About the author

Jeff Brunelle

Jeff Brunelle is the founder and CEO of Lacrosse All Stars. A west coast native and product of the MCLA, Jeff moved back East after college and truly fell in love with the game. He now spends every waking moment building and Red Label Sports from our headquarters in Boise, Idaho.


        • how are players recognizable if they are never shown? so conner martin every month? why not spread it around and learn kids about new teams and faces? I agree with Marc.

          • Thanks dude. What happens if David Rhymers ends up as defensive player of the year? Do the lax mag guys look like geniuses? Does 412 eat his words?

          • It's not the magazine's job to make sure everyone has a fair shake. Yes they
            want to promote the game which will increase their revenue streams but why
            put a Virginia Tech kid on the cover like he's Kobe? It contributes to the
            “every kid gets an award” mentality of our generation and this magazine.

          • Not to make sure everyone has a fair shake. It's about informing, intriguing, and entertaining. It's way more entertaining when you have someone recognizable on the cover. Someone like Connor Martin would be golden because he's the main character of a story everyone will want to follow this year.

            Great vid. Nice job, LAS.

          • So Martin on every cover? What about Feb, Mar, etc?

            Who is to say I don't want to be informed, intrigued and entertained by an article about VT?

          • Touché, Marc.

            You're absolutely right that the article on VT can pique your — and many other laxers' — interest. And I'm definitely not one to say what is and is not a cover worthy story. However, I'll still echo 412 Lax's statement that there are not that many recognizable MCLA players and that they should have chosen one of them for the preview issue… something that ties last year to this year.

          • conbrochill was on a cover last year, he's old news.

            i bet you guys are the same ones that cried foul when tiger and michael jordan got their first cover of sports illustrated instead of jack nicklaus or larry bird. this is how new people become recognizable.

            maybe put gait on the next cover, you know, just cause he's recognizable.

  • VT was 14-4 overall, 4-0 in their division last year and held their own against Simon Fraser in the Tourny. The cover (and article in the mag) is exactly the coverage I want about a team that could make a solid run for the title in 2010. It's not like the last team in the league made the cover!

    I'd say they deserve the press.

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