Whenever I speak to groups, especially student-athletes and other young people, I make sure to mention that we all have a platform and an audience that pays attention to us each and every day. Whether our audience is 5 people or it’s 5,000 people, we have the opportunity to influence somebody’s life. Does that mean we need to be serious all the time? Absolutely not. But it means that we should be conscious of the messages that we put out to the world. Those messages - our actions, our interactions, posts on social media, etc. – are who we tell the world we are. And who we tell the world we are should be the same person that we tellourselves we are. Otherwise, we’re constantly trying to cover one up with the other. If it works at all, it usually doesn’t work for too long. Something will give.