You Gotta Work Hard To Win


Jordan_BreakToBuildEvery now and then you see something that makes you stop everything you’re doing. You just stare and take it all in. Sometimes it’s a song, a picture, a candid moment. Sometimes even a commercial…

In my mind and in those of others, this spot is epic. Take a look and tell me you don’t agree.

Air Jordan, the legend… Always pushing the limits.

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Jeff Brunelle
Founder of Lacrosse All Stars. A West Coast native and product of the MCLA, I moved back East after college where I truly fell in love with the game. I've dedicated my career to LaxAllStars since 2010, and I wouldn't have it any other way. I now live in my hometown of Boise, Idaho, with my wife Zoë, two dogs, and a baby girl expected to arrive around Championship Weekend this May. I'm a technologist at heart, I'm not into snow or the month of January, and one time I kind of stole a football from Gary Gait. Life is crazy busy, but it's worth it when you get to immerse yourself in the medicine of lacrosse every day. We are on a mission to Grow The Game® on a global scale by empowering storytelling by players, for players, and bridging the gap between lacrosse and the mainstream.