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adidas Forms Lacrosse Partnership With PrimeTime; All-State Games Set For July

PrimeTime Lacrosse has formed a partnership with sports powerhouse adidas, a move that is sure to enhance the experience at PrimeTime events like the All-State Games held this July.

Penguins Select Lacrosse, an elite club lacrosse program owned by PrimeTime based in the northeastern United States, will also receive exclusive, comprehensive benefits as part of the deal.

adidas- PrimeTime Lacrosse Partnership

2020 adidas All State Games Hosted By PrimeTime Lacrosse

As part of the partnership, PrimeTime is offering special extended early-registration pricing through March 1 for its upcoming All-State Games held July 27-29 of this year, presented by adidas. Registering quickly is important, as space is limited by age and region.

The showcase is for high school players from the 2021-2024 graduating classes held at Babson College. PrimeTime currently anticipates over 100 college coaches being on-site to recruit and coach regional teams at the event that pits region against region to see what area of the country plays the best lacrosse.

Instructional practice sessions with college coaches will be one of the opportunities to capitalize on at the All-State Games, in addition to breakout sessions featuring team building, nutrition, time management as well as tips for navigating the recruiting process in order to help players succeed at the collegiate level.

Participants at the three-day showcase will also have exclusive access to the adidas lacrosse team store for their region. Teams are also guaranteed a minimum of six games at the event.

To register, and for more information on the 2020 adidas All-State Games, hosted by PrimeTime Lacrosse, please click the button below.

PrimeTime has partnered with Rhode Island’s top club program, the RI Bulldogs to put on the All State games this July.

2020 adidas All-State Games Registration

all state games primetime lacrosse events adidas lacrosse partnership

About The Partnership

Two Industry-Leading Companies

primetime lacrosse adidas lacrosse partnership

penguins select lacrosse club adidas lacrosse partnership primetime lacrosse

National Events Director for PrimeTime Lacrosse, Spencer Low, praised the move that spoke to the caliber of both adidas and PrimeTime in forming this partnership.

“adidas has established itself as the leader in lacrosse apparel. We are thrilled to partner with a company that has made the type of commitment that adidas has in growing the visibility of the sport of lacrosse,” said Low.

Dan Hughes, GM of Champions Choice — a company that became the largest adidas team dealer nationally in 2011 — expressed similar sentiments in working with PrimeTime.

“Champions Choice and adidas are pleased to announce a partnership with PrimeTime Lacrosse, a leading national organizer of lacrosse events and the Penguins Select Lacrosse Club.”

Hughes continued.

“PrimeTime Lacrosse is the exact type of organization that we look to partner with because their knowledge and credibility will help expand adidas’ brand presence in the lacrosse community. They have strong leadership and a highly organized approach that provides the best experience possible for anyone that engages with them.  We are looking forward to a long relationship with PrimeTime and assisting them with their growth.”

For PrimeTime, this move was all about enhancing the event experience, according to Low.

“Ultimately we are in the hospitality business, and this partnership allows us to deliver an even better experience for our event participants and their families as well as the Penguins Select Lacrosse family.”

adidas Lacrosse Legacy

In April of 2019, adidas announced a partnership with the Premier Lacrosse League to be its official athletic footwear and apparel brand for the pro lacrosse league as it continued to expand into the lacrosse market. Other notable partnerships that adidas has formed with lacrosse organizations are with groups like Jamaica Lacrosse and notable NCAA Division I teams like Bryant University. PrimeTime Lacrosse now joins the list of impressive organizations that have entered into agreements with adidas over the last decade.

Editor’s Note: This post is sponsored by PrimeTime Lacrosse.

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