[vc_row][vc_column][vc_column_text]Adidas sneakers have once again become trend-setting. In fact, the retro adidas Superstars were the number one selling basketball shoes in America in 2016. The 3 Stripes appear to be outrunning competition.
Adidas (a LaxAllStars partner) continues to hit the mark when it comes to predicting what will be popular amongst athletes and fashionistas alike. The company reported a 26% increase in US sales just last week and future stock market projections are favorable.
The company also released its newest installment of the NMD collection, featuring R2 and CS2 sneakers, last week. Due to high demand these adidas sneakers are even limited to one pair per customer:
[/vc_column_text][vc_empty_space height=”20px”][vc_column_text]The hype and demand surrounding the NMD collection is no surprise as it leverages the cushion technology and design elements of the ultra-popular Ultraboost shoes. So naturally adidas also released a couple of new colorways to the Ultraboost collection, too:
While the company recently sold off CCM and Taylor Made, two of its hard goods divisions, to focus on global footwear, adidas resurrected its lacrosse division just last year. All signs point to there being a special place for lacrosse in the company’s growth plans.
The recent signing of Myles Jones exemplary of that, and the notion continues to get backed up again and again in all of my corporate conversations.
We had the opportunity to shadow Myles at his first photoshoot with adidas last winter. Here’s a quick look at what it was like behind-the-scenes:
Note how many people are there and the general aura of professionalism at the photoshoot. Got to respect the pro treatment, too. It doesn’t get anymore legit than that! Myles is one of few pro lacrosse players signed with such an empowering brand.
The entire lacrosse team – from comms and marketing to product design and engineering – now works out of Adidas North America Headquarters in Portland, Oregon. Some are focused on lacrosse full-time while others simultaneously dabble in football and soccer.
So what does the continued sales of adidas sneakers mean for lacrosse? It means more research and development. It means more product for lacrosse players. It means more Myles Jones, and who knows, maybe another great player or two will jump on board what Myles is building with the 3 Stripes. Overall, it means we can expect more for our game from adidas. It’s reassuring to know one of the world’s largest sporting goods manufacturers is heavily investing in lacrosse.
In closing, below is a look at Adidas’ first run of equipment released in 2016. A fresh line of adidas Lacrosse gear is expected to drop this winter. And the 2018 plans? Well, we can all agree our little lacrosse industry is ripe for disruption.[/vc_column_text][vc_empty_space height=”20px”][/vc_column][/vc_row]