Major League Lacrosse (MLL) announced today a new partnership with Anheuser-Busch, one of the largest brewing companies in America, as the official beer partner of the 2019 Major League Lacrosse All-Star Game.
As part of this strategic alliance, Bud Light will become the official beer of the 2019 MLL All-Star Game, which is being held at Navy-Marine Corps Memorial Stadium in Annapolis, MD on July 27th. This deal will also include prominent signage on the playing field, fan zone activation, and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.
“We, at Bud Light, are excited to partner with Major League Lacrosse for the 2019 MLL All-Star Game this coming July,” said Nick Bova, Trade Marketing Manager at Anheuser-Busch. “With Bud Light positioned as a global brand, we look to activate locally as Bud Light strives to be culturally relative by market and by city. By partnering with Major League Lacrosse, Katcef Brothers Distributing, Navy-Marine Corps Memorial Stadium and the City of Annapolis, the MLL All-Star Game gives us the opportunity to localize Bud Light. We hope to see everyone in July for an ice cold Bud Light and the best showing of lacrosse in the country!”
“Major League Lacrosse is pleased to have Anheuser-Busch extend its local market relationships with MLL teams like the Chesapeake Bayhawks and the Denver Outlaws to the national platform of the 2019 MLL All- Star Game,” said Mark Burdett, Chief Revenue Officer for MLL. “MLL is poised and motivated to activate for AB and the Bud Light brand as the official beer. Throughout the Mid-Atlantic marketplace, in partnership with Katcef Brothers distributing, MLL and Bud Light will build interest and excitement for the showcase. Anheuser Busch’s commitment to the communities they serve is a mission shared by MLL and each team in our local communities.”
For 165 years, Anheuser-Busch has been brewing great-tasting, high-quality beers – becoming an iconic global brand in the process. But, the company is never satisfied. Continuing to invest in new ways to improve their product and the method it is delivered to homes around the world. Just like Anheuser-Busch, MLL is always looking for ways to grow the game of lacrosse, supporting communities around the country, while showcasing the best athletes this sport has to offer.
MLL’s All-Star Game brings in players that represent the best of lacrosse worldwide in one of the most intense competitions of the season. The All-Star Game has historically been one of the league’s most well attended events, and given that this year’s event will be in one of the sport’s hotbeds, attendance this year will be no different.
About Major League Lacrosse:
Major League Lacrosse (MLL), based in Boston, is the premier professional field lacrosse league. MLL has led lacrosse’s growth into the mainstream of competitive team sports since 2001. In the spring of 2018, MLL entered into new leadership for the first time in 14 years when it selected Alexander Brown as the Commissioner. Since that time MLL has been on an aggressive path towards sustainably developing and growing the league. The league currently features six teams: The Atlanta Blaze, Boston Cannons, Chesapeake Bayhawks, Dallas Rattlers, Denver Outlaws, and New York Lizards. Tickets for the 2019 season and the 2019 All-Star Game are available on majorleaguelacrosse.com
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For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America’s most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch’s family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company’s beers lead numerous beer segments and combined hold 46.4 percent share of the U.S. beer market. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 16 local breweries, 17 distributorships and 23 agricultural and packaging facilities across the United States, representing a capital investment of more than $15.9 billion. Its flagship brewery remains in St. Louis, Mo., and is among the global company’s largest and most technologically capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.
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