Nikki and Brie Bella are the next Kardashians. They’re professional wrestlers in the WWE, massive social media influencers, women’s inclusion and health activists, and co-founders of Birdee Bee, a women’s health clothing line. From a stat-staggering standpoint, the Bella’s represent the largest aggregate social media following of any female athlete or sister duo in professional sports.
Throughout the show, I look to unpack how they’ve built their audience, what platforms they’re investing in, how they curate differently on each, and how Total Divas and Total Bella’s on E! Network has impacted their career.
When their first WWE tryout didn’t meet their expectations (they weren’t given the chance to wrestle), as former college soccer standouts, they plead to executives to give them a chance in the ring. They earned that contract and since their entrance into the WWE, the women’s division has blossomed, with main events at PPV’s, and its own Women’s Championship Division.
The Bella Twins are gearing up for Season 6 of Total Divas and Season 2 of their second reality TV show on E!, Total Bella’s – which premiers on September 6th. We’ll have all their links, social media handles, and show notes on the website.
I’m your host, Paul Rabil, and welcome to Suiting Up, where I interview athletes, media executives, team owners, and other key stakeholders about the duality of the modern professional athlete, their startup investing appetite, other strategic investments, NewCos, social media influencing, creative marketing and digital strategy.
Today’s athlete, whether active or retired, is continuously redefining what it means to be a professional on and off the field, or in this case, the ring.
WWE Wrestlers, Total Divas Stars, and Social Media Influencers, Nikki and Brie Bella:
Suiting Up is an interview style podcast featuring lacrosse star and entrepreneur, Paul Rabil. Rabil, a 2x Major League Lacrosse MVP, splits his time between the gym and office, where he manages an OTT subscription platform and an event company, directs his foundation focused on learning differences and oversees a lengthy investment portfolio. This balancing act has become the new norm for athletes who seek to strike while the iron is hot both on the field and in the boardroom and it’s a challenge that requires more than just good time management. This podcast will explore the playbook of tools, technologies and strategies that athletes use to succeed.