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The Ice Box: Sneakers!!

Everyone wears sneakers and one of the latest trends is to get away from the over-designed and glitzy route that many companies have taken during the past decade.  There are a number of simpler designs out there but don’t be fooled because simple doesn’t mean boring and it doesn’t mean lame.  It just means you have to do it right and I think we’ve found two companies that do just that.

Our first find is Generic Man and Generic Surplus.  This is an LA based company making sneakers and dress shoes that are pretty standard with little changes and details that make them unique without getting too crazy.  You can also check out their picture blog here.  Warning, some images are NSFW.  I haven’t worn any yet but they’re hand-crafted by Old Portugese men and look good.  The shoes can be purchased at Barney’s and they are also offered at discount from time to time on

Generic Man Product
Generic Surplus Product

Our next hotness is SeaVees and yes, this is also a Cali footwear brand.  Maybe it’s just because it is the summer, but my mind is stuck on lightweight simple shoes right now.  I’m sure as the NYC winter rolls in, my tastes will shift to boots and warm things.  For now though, SeaVees offers high end simiplicity with a little bit of flare dropped in when appropriate.  You’ll be paying over a hundo for most of their shoes but they seem like they’ll last you for years and only get better as they wear in.

Nantucket Red sneaks? Um, ok!
FACT: these look like comfortable boat shoes.

I’m a Converse and slip-on Sneaker kind of guy (my time as a Nike AF1/Flight fan has ended as I have more than enough pairs to get me through the rest of my life) these days so I’m always looking for something hip but a little less conventional.  With the above selections you can step your game up too and move past the olden times, where brighter sneakers were better, and into the future… where class and beautiful simplicity shall rule.

About the Author: Connor is a life-long lacrosse player who doesn’t know when to give up on the game. He played and coached at Wesleyan University and now plays for the Southampton LC in NYC. Connor lives with his fiance in Brooklyn and thanks her for allowing him to keep the dream alive.

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