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“Commercializing” the game

8 - Published January 28, 2009 by in College

This video is by no means anything new, having premiered almost two years ago at the MCLA’s national championship tournament.  However, despite the 20 some months I’ve had to reflect on the significance of an “MCLA commercial”, I still can’t quite figure out what the purpose of the campaign was.

Are they trying to entice more kids to play MCLA ball?  To bring more fans to the games?  To suggest that the league deserves respect?  These are certainly not done cheaply, and probably cost the league a fair amount of cash, so they must have had a greater purpose in mind.  Perhaps some of our readers could offer some insight.

In any case, the commercial above, entitled “Faces”, is my favorite, but I encourage you to check the rest out on youtube.