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Reebok Shuts Down Lacrosse Equipment Business

It’s Official: Reebok Drops Lacrosse, Other Team Sports

6 - Published May 10, 2013 by in Gear

We’ve been hearing whispers for a while now, and then we heard some not so quiet noise, and now we’ve confirmed it: Reebok is dropping team sports from their focus, and this means lacrosse at RBK is going the way of the dodo. In other words, Reebok is done with lacrosse.

This certainly opens up the NLL for sponsorship in a big way. Who will be the sponsor in 2014? Will there be multiple sponsors? Unknown at this time.

What we do know is that Reebok is focusing on CrossFit, because training on its own, is evidently a sport. Or at least a very good business.

See a copy of the template letter Reebok sent out to its retail partners below, which explains the move a bit more.

Reebok Shuts Down Lacrosse Equipment Business

For all the Canadians, Europeans, New Englanders, and Minnesotans out there, we have seen no mention of Reebok dropping hockey.