Lacrosse Coach Designs App To Improve Fan Experience At Games

Crowd Command

Andy Sharp, founder of and a local high school lacrosse coach in Grand Rapids, Michigan, recently came up with a bright idea to help enhance the use of audio at sporting events. It’s called Crowd Command, and if this concept takes off, it could drastically change the way event venues operate their audio equipment to provide a superior fan experience.

Andy recently entered his idea into a local fundraising contest called ‘Start Garden‘, which awards $5,000 to two ideas each week. The winning ideas are chosen based on their popularity with a) Start Garden investors and b) the general public. Funds awarded are to be used by the creator to pursue initial development of his/her idea.

The Start Garden contest ends tomorrow – Thursday, January 3rd, 2012. Please see below for more information about Crowd Command and to learn how you can help Andy win.

The Concept

Crowd Command is a tablet application that enables event staff of even the smallest venues to easily control the sounds for an improved audio experience.

Crowd Command
Example of the app’s controls (click to enlarge)

Here’s some explanation from Andy regarding Crowd Command‘s direct impact on lacrosse:

Each of us has taken part in a lacrosse game where there was a barely used PA system and an audio experience that left room for improvement. The announcer does their best with the tools they have, a CD or MP3 player, but there are still gaps of silence, rough transitions, excessive repetitions, and stale music collections. The explosion of iPad and Android tablets and the likelihood that every team has one available makes this the right time to create this app.

From field to stadium the right balance of sounds varies, from just announcing the goal scorers and playing songs at halftime to NLL arena games where the sounds are nearly constant. Crowd Command would enable your event staff to find the right balance for your team and make this improvement for the cost of an app and a cord.

In addition to organizing playlists of songs, the app would feature an area of quick-touch buttons that can be customized to include sound clips specific to your mascot, colors, fight song, popular cheers, and even players’ names.

Next Steps

If Crowd Command wins the Start Garden contest tomorrow, Andy will be awarded $5,000 – just enough for a couple months of development before a review and possibly another larger round of funding. It will give Andy the chance to make his idea a reality – an idea that could eventually improve the way fans like us experience the game.

If the Crowd Command concept interests you, I encourage you to help Andy by endorsing his idea on the Start Garden website.

Here’s how to vote:

1) Go to and sign-in with your Facebook account (top right of the screen)

2) Follow the on-screen instructions for setting up your profile

3) Navigate to the Crowd Command page and click “ENDORSE THIS IDEA”

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Jeff Brunelle
Founder of Lacrosse All Stars. A West Coast native and product of the MCLA, I moved back East after college where I truly fell in love with the game. I've dedicated my career to LaxAllStars since 2010, and I wouldn't have it any other way. I now live in my hometown of Boise, Idaho, with my wife Zoë, two dogs, and a baby girl expected to arrive around Championship Weekend this May. I'm a technologist at heart, I'm not into snow or the month of January, and one time I kind of stole a football from Gary Gait. Life is crazy busy, but it's worth it when you get to immerse yourself in the medicine of lacrosse every day. We are on a mission to Grow The Game® on a global scale by empowering storytelling by players, for players, and bridging the gap between lacrosse and the mainstream.


  1. Appeared to finish near the top of the pack of 37 ideas.  Lost to a boot-maker named Shoemaker and a longboard wheel-maker who builds wells in Africa . . . back in the hunt for the next round.  It’s a whole new race, please endorse and re-endorse if you did earlier.