Hot Pot: Nike Does Lacrosse Right


We’ve seen some pretty over the top lacrosse commercials recently. Some try to tell a story, others hit you with flashy imagery and tons of product shots. Nike Lacrosse, on the other hand, seems to be going a little more classic with their path…

Ok, so that ad is clearly not a new ad by any means, but is it not still the best commercial you’ve seen this year?

No gimmicks, very few product shots, and a consistent methodology for filming. It’s a masterpiece of simplicity, and I truly wish more ads of today followed this approach.

But then again, Nike has a history of great lacrosse commercials.