Hot Pot: Nike Does Lacrosse Right


We’ve seen some pretty over the top lacrosse commercials recently. Some try to tell a story, others hit you with flashy imagery and tons of product shots. Nike Lacrosse, on the other hand, seems to be going a little more classic with their path…

Ok, so that ad is clearly not a new ad by any means, but is it not still the best commercial you’ve seen this year?

No gimmicks, very few product shots, and a consistent methodology for filming. It’s a masterpiece of simplicity, and I truly wish more ads of today followed this approach.

But then again, Nike has a history of great lacrosse commercials.


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Connor is the Publisher of He lives in Brooklyn with his better half, continues to play and coach both box and field lacrosse in NYC as much as possible, and covers the great game that is lacrosse full-time. He spends his spare time stringing sticks and watching Futurama.