It’s In The Blood: Powell Lacrosse Sticks Release Worldwide
[mks_dropcap style=”rounded” size=”42″ bg_color=”#134a9a” txt_color=”#e8e8e8″]O[/mks_dropcap]ne of the biggest names in lacrosse just launched his own equipment company, and his younger brother has joined his team to lead design.
In lacrosse, the name
But our story begins long before any of the
Powell Lacrosse, Established 1987
It was during the school year of 1987 when Ryan and his older brother Casey – and inevitably, Mike – discovered the game of lacrosse. After hearing Casey and Ryan enthusiastically discuss the sport, Larry
I have to believe it has much to do with the game’s history that subconsciously makes us view a stick less as an object and more of an extension of ourselves.
The two oldest
With his eye for aesthetics and habit of thinking outside the box, Mike fell quickly into the ether of stringing, dying, and using the game as a genuine outlet for his creativity. In a recent interview with Mike, he reminisced about his discovery of the game:
“The relationship between a player and his stick is something that I have always found fascinating. I can remember taking hundreds of sticks apart in my Father’s woodshop as a kid. I would have five gallon pails going with Rit, ready to color my head and sidewalls.
I would tape off my shaft and use automotive paint to create designs along the octagon. And then of course I would go play and play and play. I have to believe it has much to do with the games history that subconsciously makes us view a stick less as an object and more of an extension of ourselves.”[mks_separator style=”dotted” height=”10″][mks_separator style=”blank” height=”8″]
The Legacy The Powells Have Built
Following extraordinary college careers, their talents led them straight to being the biggest names in Major League Lacrosse and navigating the reality of being professional lacrosse players. Casey and Ryan originally signed with Warrior right out of college and Mike with Brine.
Casey, the eldest brother, might have the most hardware by now. He blazed the trail through Syracuse, breaking records, earning All-America honors, and becoming National Player of the Year two times. An MLL and NLL All-Star multiple times in his career, Casey’s still charging hard in the MLL today; he even won the MVP award last season at the age of 38. I for one hope he never stops playing.
Casey has coached club and high school lacrosse successfully for years, and he currently resides in Florida. Widely known as one of the greatest ambassadors for our game, he recently launched the World Lacrosse Foundation.[mks_col] [mks_one_half]
Ryan was a four-time NCAA DI All-American for the Syracuse Orange, an All-Star in both the indoor and outdoor leagues, and he was selected as the MLL’s Most Valuable Player twice. He led Team USA to a World Championship as captain of the squad in 2010.
In 2005, Ryan’s playing career led him to signing with the Portland Lumberjax, an NLL expansion team, as franchise player. He became the first endorsed Nike Lacrosse athlete that same year and started his own instructional company, Rhino Lacrosse. Rhino’s camps, leagues, and coaching instruction have served as a catalyst to the growth of lacrosse in Portland and the State of Oregon over the past decade.[/mks_one_half] [mks_one_half] [/mks_one_half] [/mks_col]
Turning down a 3-year extension with Nike shortly after retiring from professional lacrosse in 2013, Ryan chose to dedicate 100% of his time and attention to his own lacrosse brands. His experience at Nike had catered to his interests in marketing and product engineering, specifically when it came to designing lacrosse heads – a process he’d always enjoyed being a part of ever since his first year with Warrior. Throughout the years, he’d always dreamt of creating a new kind of lacrosse equipment company, and by 2013 his desire to take action was real.
Rhino has grown to host instructional summer camps and destination-style tournaments throughout the United States. The company recently completed another step in expansion by establishing permanent year-round presences in Montana and New York State. Ryan also sits on the board of Lacrosse All Stars and our parent company, Red Label Sports, where he serves as a key strategic advisor to our operations. I am lucky to call Ryan my greatest mentor and a close friend.
Mike, a two-time Tewaaraton Award winner (2002 and 2004) and the youngest of the trio, played professionally until 2008. Selected to the All-World Team in 2006 as leading scorer for the US National Team, Mike was the most electrifying player in the game at the time of his exit. Many of those who watched him or played with him refer to him as the greatest of all time to this day.
Over the past decade, Mike has recorded several albums, traveled all over America playing his music, become an accomplished furniture craftsman, and coached at his brothers’ lacrosse camps every summer. He’s also held key marketing and consulting roles at a handful of lacrosse companies, including Brine, Easton, Rhino Lacrosse, and LB3 Lacrosse. In the fall of 2012, he lived in an RV for a month with the LaxAllStars.com staff and NY Lizards’ rising star Matt Gibson as we traveled throughout the Pacific Northwest growing the game.
Fast forward to today, and it’s safe to say that every passionate lacrosse enthusiast in the world recognizes the name
Why Start A Lacrosse Equipment Company Now?
This game needs an equipment supplier with a soul.
It’s one thing to start something. But when you’re a
I posed the question to Ryan, and this is what he said:
“When we look at the landscape of the lacrosse industry there is an obvious need for a singularly focused lacrosse manufacturer that is about making the best, most innovative gear on the planet. This game needs an equipment supplier with a soul.
As the sport grows it becomes more and more commercialized, which is OK. I love to see the game grow, but the real frontier of lacrosse purists you see these days are in stringing. These are guys who played the game, respect the game, and are contributing to the artistry and craftsmanship of the game.”
But how will
“Hard goods aren’t just about having great supply chains in Asia. They are about design thinking, real world knowledge and delivering products that impact play. That’s what
Let’s take design for example – all the great shafts we have been teasing on Instagram – Mike designed every single one of them. This is what we are about at
Powell Lacrosse Sticks
…the most important part of this mission is to honor and respect the past.
♦ Pioneer ($90) – Universal lacrosse head for an offensive player
♦ 1805 Limited ($70) – Aluminum alloy lacrosse shaft with extra lightweight feel
♦ Flight 22 ($95) – Strong and light 7U1 lacrosse shaft
♦ Mighty Black ($100) – Strong composite lacrosse shaft
♦ Bloodline ($120) – Lacrosse shaft made from “the perfect blend” of Scandium and Titanium
More gear photos can be found on
As mentioned by Ryan, Mike has led the charge on
“Many of the design features in our first line of shafts were inspired by those times I spent in the woodshop. Lots of the geometric shapes and fast angular lines that you see on the Flight 22 and Bloodline are direct pulls from that experience. At
Retailing at $95 is the Flight 22 lacrosse shaft, the most intriguing
Mike continued, “On every
I thought it would be a cool way to symbolize the connection between the past and the future as well as be an identifying feature that lets you know you are using a
The Drive To Innovate
We’re going to push every single person who makes equipment to continue to innovate because we think the game deserves everything we have.
There’s nobody I know in our game more driven and focused than Ryan
From the very beginning of his playing career, Ryan’s role as an endorsed athlete projected him into the center of the sporting goods world. He quickly fell in love with the product development side, acquired a knack for product innovation and earned more responsibilities. I was curious to find out where
“We are going to push it. We’re going to push every single person who makes equipment to continue to innovate because we think the game deserves everything we have. If you’re going to choose
I have a deep respect for the game, and what I’ve learned in my time is that gear is secondary to mind and body. It isn’t about status or looking good on the field with your stick, it’s about performance and unfailing reliability. That’s what we strive for and that’s what matters to us at
22 Years From Now…
Over the past two decades, the
The official launch of the PowellLacrosse.com kicks off a whole new chapter in the legacy of the Powells, and I can’t help but daydream of where they could go from here.
There are few people in the world as creatively inclined as Mike
Together, Ryan and Mike share a drive, expertise, and passion for the game that might as well be in their blood. Not to mention they’re both the kind of guys who hit the bullseye in darts every time. As the two of them join forces under the banner of their own last name, I know I’m not the only one dying to see where the