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Industry Scoop: Warrior Lacrosse Now Hiring

All Hail The Warrior

Warrior is currently searching for their newest Brand Marketing Manager. As a BMM, you’ll own the brand vision for Warrior Lacrosse and Brine Lacrosse. You’ll travel 30 to 40% of the time, aiding sales calls and working with creative agencies – don’t worry, not those creative agencies. YOU will be the brand champion! From day one, you’re breath will reek of brand equity, and if you do your job right… by 2025, Dave Morrow will be the guy you send on coffee runs.

So what’s it going to take to land this job? Let’s walk through the desired candidate profile and see if you’re qualified.

Con Bro Chill once interned for Warrior, but the former BMM didn't take advantage.

Con Bro Chill once interned for Warrior, but the former BMM didn't take full advantage.

First, the obvious – Do you want to work at Warrior Lacrosse? Cool, next question.

Got a college degree in business or marketing? How bout an MBA? Four to eight (read: 3) years of experience in brand marketing for a sporting goods company or lifestyle brand? Now you’ve passed the screening process.

So tell us about your lacrosse experience. It’s your passion, right? You play the game, you love the game, and you clearly have strong financial skills, correct?  Great. You’ll love P&L management!

What about project management? You need to be able to build and execute a marketing plan from the ground up for something like the Warrior Burn cleat in just a few weeks for multiple platforms – TV, Print (even though it’s dead), and this new thing called digital.  They don’t have Mobile in the job description, but you better pitch it in your interview if you really want Morrow getting you coffee in a few years.

Warrior Box Helmets... event brand marketing at work.

If you want this job, you’ve got to be a strategic thinker. You ought to be the man behind the Warrior Butt Fuzz Stadium Seat Cushion launch at the Big City Classic next year. None of this “we’re going to copy 412’s logo” crap. Urinal marketing just ain’t going to cut it.

Microsoft Word, PowerPoint, and Excel? You got that. The 4 P’s of marketing? You’ve already invented a 5th. Communication skills? You’re on the same level as Quint Kessenich.

So, is this the job for you? Well then, LinkedIn is calling your name.

About the author

Profile photo of Jeff Brunelle

Jeff Brunelle

Jeff Brunelle is the founder and CEO of Lacrosse All Stars. A west coast native and product of the MCLA, Jeff moved back East after college and truly fell in love with the game. He now spends every waking moment building LaxAllStars.com and Red Label Sports from our headquarters in Boise, Idaho. Follow Jeff on Twitter and Instagram.

4 Comments

  • BTW (Twitter) @JoJoWAR_DRUMMER is here to remind all that the Premier Outdoor Professional Lacrosse League the MLL & The’ Epitemy of ALL Lacrosse League’s the Major League Lacrosse has the opening day as May 14th…YEEAAHHH JoJo WAR DRUMMER here to getcha LAXtified!!!!!!!

  • Word is Warrior has a problem with employee retention. Their web marketing guy left the company within two weeks of starting there.

  • I can attest to that. If you aren’t a former d1/d3 standout, or haven’t played professional lacrosse, you aren’t respected within the company.

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