This week’s episode is with the NLL’s Chief Marketing Officer, Ashley Dabb. The main topics we cover are how the NLL learns from other leagues and organizations, and what they have at their disposal to help grow the league. We also go into how various issues affect the league and how they affect individual teams. Ashley gives excellent insight into how the league plays the balancing act between having coordinated league initiatives while still allowing for each team to cater to their individual markets. She also explains why have a digital channel is such a high priority for the league.
Ashley Dabb: Know the Game Podcast
Check out episodes one (Sean DeLaney), two (Bill O’Brien), three (Kevin Rice), four (Artie West), five (Jesse McNulty), six (Mariano Flores Leyes), seven (Ian Frenette), and nine (Nick Sakiewicz) of our Know the Game podcast and subscribe on Soundcloud.
Bonus Content:
Read about the latest National Lacrosse league news here on LaxAllStars:
Buffalo Bandits 2019 Season Preview — Steve Wizniuk breaks down the Bandits upcoming season.
NLL Announces Amended 2018-2019 Schedule — The NLL announced their updated schedule for the 2018-2019 season after the league and the Professional Lacrosse Players Association announced they had agreed to terms for a new collective bargaining agreement.
National Lacrosse League Partners With Arena Lacrosse League — The NLL announced that they have formed a partnership with the American Lacrosse League, which would help the NLL in growing talent that could be funneled into the league.
Reigning Goalie of the Year Matt Vinc Signs Three-Year Deal with Buffalo Bandits — Three-time NLL champion and reigning goalie of the year Matt Vinc has signed a deal with the Buffalo Bandits, which should immediately bolster the Bandits on the defensive side.
Lacrosse Classified: San Diego Seals president Steve Govett and Colorado Mammoth assistant coach Andrew McBride — Listen to this week’s Lacrosse Classified Podcast with the president of the San Diego Seals, Steve Govett, and Colorado Mammoth assistant coach Andrew McBride after the the NLL and PLPA came to terms in CBA negotations.
