You Gotta Work Hard To Win


Jordan_BreakToBuildEvery now and then you see something that makes you stop everything you’re doing. You just stare and take it all in. Sometimes it’s a song, a picture, a candid moment. Sometimes even a commercial…

In my mind and in those of others, this spot is epic. Take a look and tell me you don’t agree.

Air Jordan, the legend… Always pushing the limits.

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Jeff Brunelle is the founder and CEO of Lacrosse All Stars. A west coast native and product of the MCLA, Jeff moved back East after college and truly fell in love with the game. He now spends every waking moment building and Red Label Sports from our headquarters in Boise, Idaho.